RNA - Washington Post reported today that the new campaign seeks to raise awareness and funds for Muslim “da’wah” — a call to propagate the faith — by reciting verses from the Quran on various online platforms.
Issam Bayan, a 26-year-old student and professional Islamic singer, came up with the idea as a way to awaken Muslim piety, just as the Ice Bucket Challenge raised awareness and well over $30 million for ALS, or amyotrophic lateral sclerosis, a degenerative condition also known as Lou Gehrig’s disease.
Bayan posted his first video to Facebook and YouTube on August 30 with the words, “Let’s collect the rewards and challenge your friends by reciting some verses of the Holy Quran.”
There are now thousands of videos and photos of Muslims in Europe, the Middle East, and the U.S. taking up the challenge on YouTube, Facebook, Instagram, Twitter, and other social media sites.
However the Qur'an challenge is not the first Muslim version of ice bucket challenge.
Last month, an initiative has been launched to garner support for Gaza, by pouring a bucket of dust to show solidarity with the Palestinian kids who are being buried under rubbles on a daily basis.
The campaign that called Rubble Bucket Challenge spread swiftly, attracting thousands of followers on Facebook.
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